Completed Projects

Television advertising:

  1. Potvin Kent, M., Guimarães, J.S., Amson, A., Pauzé, E., Remedios, L., Bagnato, M., Pritchard, M., Onwo, A., Wu, D., L’Abbé, M., Mulligan, C., Vergeer, L., & Weippert, M. (2023). Sex differences in youth’s exposure to food and beverage advertisements on broadcast television in four cities in Canada. Health Promotion and Chronic Disease Prevention in Canada, 43(5):222-30. https://doi.org/10.24095/hpcdp.43.5.02

  2. Potvin Kent, M., Soares Guimaraes, J., Pritchard, M., Remedios, L., Pauzé, E., L’Abbé, M., Mulligan, C., Vergeer, L., Weippert.M. (2023). Differences in child and adolescent exposure to unhealthy food and beverage advertising on television in a self-regulatory environment. BMC Public Health, 23(1). https://doi.org/10.1186/s12889-023-15027-w

  3. Potvin Kent, M., Soares Guimaraes, J., Bagnato, M., Remedios, L., Pauzé, E., Pritchard, M., Wu, D., L’Abbé, M., Mulligan, C., Vergeer, L., Weippert, M. (2023). Broadcast television is not dead: Child exposure to unhealthy food advertising on television in two policy environments (Ontario and Quebec). An observational study. The Journal of Nutrition, 153(1), 268–278. https://doi.org/10.1016/j.tjnut.2022.09.002

  4. Pauzé E., Potvin Kent M. (2021). Children's measured exposure to food and beverage advertising on television in Toronto (Canada), May 2011-May 2019. Canadian Journal of Public Health, 112(6), 1008-1019. https://doi.org/10.17269/s41997-021-00528-1

  5. Pauzé, E., Remedios, L., Potvin Kent, M. (2021). Children’s measured exposure to food and beverage advertising on television in a regulated environment, May 2011-2019. Public Health Nutrition, 24(17), 5914-5926. https://doi.org/10.1017/S1368980021001373

  6. Pinto, A., Pauzé, E., Roy-Gagnon, M-H, Dubois, L., Potvin Kent, M. (2020). The targeting of preschoolers, children, adolescents and adults by the Canadian food and beverage industry on television: A cross-sectional study.  Applied Physiology, Nutrition, and Metabolism, 46(6), 651-660. https://doi.org/10.1139/apnm-2020-0621

  7. Pinto, A., Pauzé, E., Mutata, R., Roy-Gagnon, M,-H., Potvin Kent, M. (2020). Food and beverage advertising to children and adolescents on television: A baseline study. International Journal of Environmental Research and Public Health. 17(6):1999. https://doi.org/10.3390/ijerph17061999

  8. Czoli CD, Pauzé E, Potvin Kent M. (2020). Exposure to food and beverage advertising on television among Canadian adolescents, 2011 to 2016. Nutrients, 12(2):428. https://doi.org/10.3390/nu12020428

  9. Kelly B, Vandevijvere S, Hoe N, Pravst I, Boyland E, Royo-Bordonada M, et al. (2018). Benchmarking children’s potential exposures to television unhealthy food advertising globally. European Journal of Public Health, 20(S2), 116-128. https://doi.org/10.1111/obr.12840

  10. Potvin Kent M, Velkers CP. (2017). Not just fun and games: toy advertising on television targeting children promotes sedentary play. Journal of Physical Activity and Health, 14(10):773–8. https://doi.org/10.1123/jpah.2017-0044

  11. Potvin Kent M, Martin CL, Kent EA. (2014). Changes in the volume, power and nutritional quality of foods marketed to children on television in Canada. Obesity, 22(9):2053–60. https://doi.org/10.1002/oby.20826

  12. Potvin Kent M, Wanless A. (2014). The influence of the Children’s Food and Beverage Advertising Initiative: change in children’s exposure to food advertising on television in Canada between 2006–2009. International Journal of Obesity, 38(4):558–62. https://doi.org/10.1038/ijo.2014.4

  13. Potvin Kent M, Dubois L, Wanless A. (2011). Food marketing on children’s television in two different policy environments. International Journal of Pediatric Obesity, 6(2-2). https://doi.org/10.3109/17477166.2010.526222

 

Digital marketing:

  1. Ayoub, C., Pritchard, M., Bagnato, M., Remedios, L., & Potvin Kent, M. (2023). The extent of energy drink marketing on Canadian social media. BMC Public Health, 23(1), 767. https://doi.org/10.1186/s12889-023-15437-w

  2. Nieto, C., Espinosa, F., Valero, I., Boyland, E., Potvin Kent, M., Tatlow-Golden, M., Ortiz-Panozo, E., Barquera, S. (2023). Children’s and adolescents’ exposure to digital food and beverage marketing in Mexico. Pediatric Obesity. http://doi.org/10.1111/ijpo.13036

  3. Amson, A., Pauzé, E., Remedios, L., Pritchard, M., Potvin Kent, M. (2022). Adolescent exposure to food and beverage marketing on social media by gender:  A pilot study. Public Health Nutrition, 26(1), 33-45. https://doi.org/10.1017/S1368980022002312

  4. Amson, A., Remedios, L., Pinto, A., Potvin Kent, M. (2021). Exploring the extent of digital food and beverage marketing associated with a family-friendly event: A case study. BMC Public Health, 21(1). https://doi.org/10.1186/s12889-021-10716-w

  5. Potvin Kent M, Pauzé E, Roy E-A, Billy ND, Czoli C. (2019). Children and adolescents’ exposure to food and beverage marketing in social media apps. Pediatric Obesity, 14(6). https://doi.org/10.1111/ijpo.12508

  6. Potvin Kent M, Pauzé E. (2018). The frequency and healthfulness of food and beverages advertised on adolescents’ preferred websites in Canada. Journal of Adolescent Health, 63(1):102–7. https://doi.org/10.1016/j.jadohealth.2018.01.007

  7. Potvin Kent M, Pauzé E. The effectiveness of self-regulation in limiting the advertising of unhealthy foods and beverages on children’s preferred websites in Canada. Public Health Nutrition, 21(9):1608–17. https://doi.org/10.1017/S1368980017004177

  8. Potvin Kent M, Dubois L, Kent EA, Wanless AJ. (2013). Internet marketing directed at children on food and restaurant websites in two policy environments. Obesity, 21(4):800–7. https://doi.org/10.1002/oby.20124

 

Advertising in other settings:

  1. Mulligan, C., Potvin Kent, M., Vergeer, L., Christoforou. A., L’Abbé, M. (2021). Quantifying child-appeal: the development and validation of a methodology for evaluating child appealing marketing on product packaging. International Journal of Environmental Research and Public Health, 18, 4769. https://doi.org/10.3390/ijerph18094769

  2. Pauzé E, Ekeh O, Potvin Kent M. (2020). The extent and nature of food and beverage company sponsorship of children’s sports clubs in Canada: a pilot study. International Journal of Environmental Research and Public Health, 17(9):3023. https://doi.org/10.3390/ijerph17093023

  3. Wong S, Pauzé E, Hatoum F, Potvin Kent M. (2020). The frequency and healthfulness of food and beverage advertising in movie theatres: a pilot study conducted in the United States and Canada. Nutrients, 12(5):1253. https://doi.org/10.3390/nu12051253

  4. Potvin Kent M, Velazquez CE, Pauzé E, Cheng-Boivin O, Berfeld N. (2019). Food and beverage marketing in primary and secondary schools in Canada. BMC Public Health, 19(1). https://doi.org/10.1186/s12889-019-6441-x

  5. Velazquez C, Black J, Potvin Kent M. (2017). Food and beverage marketing in schools: a review of the evidence. International Journal of Environmental Research and Public Health, 14(9):1054. https://doi.org/10.3390/ijerph14091054

  6. Potvin Kent M, Rudnicki E, Usher C. (2017). Less healthy breakfast cereals are promoted more frequently in large supermarket chains in Canada. BMC Public Health, 17(1). https://doi.org/10.1186/s12889-017-4886-3

  7. Potvin Kent M, Cameron C, Philippe S. (2017). The healthfulness and prominence of sugar in child-targeted breakfast cereals in Canada. Health Promotion and Chronic Disease Prevention in Canada, 37(9):266–73. https://doi.org/10.24095/hpcdp.37.9.02

 

Food marketing & its impact:

  1. Mulligan, C., Remedios, L., Ramsay, T., Pauzé, E., Bagnato, M., Potvin Kent, M. (2023). The impact of characters like Tony the Tiger and other child-targeted techniques used in food and beverage marketing. Frontiers in Nutrition, 10:1287473. https://doi.org/10.3389/fnut.2023.1287473

  2. Bagnato, M., Roy-Gagnon, MH., Vanderlee, L., White, C., Hammond, D., Potvin Kent, M. (2023). The impact of fast food marketing on brand preferences and fast food intake of youth aged 10–17 across six countries. BMC Public Health, 23, 1436. https://doi.org/10.1186/s12889-023-16158-w

  3. Acton, R., Bagnato, M., Remedios, L., Potvin Kent, M., Vanderlee, L., White, C., Hammond, D.  (2023). Examining differences in children and adolescents’ exposure to food and beverage marketing in Canada by sociodemographic characteristics: findings from the International Food Policy Study – Youth, 2020. Pediatric Obesity, 18(6), e13028. https://doi.org/10.1111/ijpo.13028

  4. Potvin Kent, M., Pauzé, E., Remedios, L., Wu, D., Soares Guimaraes, J., Pinto, A.,  Bagnato, M., Pritchard, M., L’Abbé, M., Mulligan, C., Vergeer, L., Weippert, M. (2023). Advertising expenditures on child-targeted food and beverage products in two policy environments in Canada in 2016 and 2019. PLOS ONE, 18(1): e0279275. https://doi.org/10.1371/journal.pone.0279275

  5. Potvin Kent, M., Hatoum, F., Wu, D., Remedios, L., & Bagnato, M. (2022). Benchmarking unhealthy food marketing to children and adolescents in Canada: a scoping review. Bilan sur le marketing des aliments malsains auprès des enfants et des adolescents au Canada: un examen de la portée. Health promotion and chronic disease prevention in Canada: research, policy and practice, 42(8), 307–318. https://doi.org/10.24095/hpcdp.42.8.01

  6. Potvin Kent, M., Pauzé, E., Bagnato, M., Soares Guimaraes, J., Pinto, A., Remedios, L., Pritchard, M., L’Abbé, M., Mulligan, C., Vergeer, L., Weippert, M. (2022). Advertising expenditures across media and settings on food and beverage products heavily advertised on youth-appealing television stations in Canada. Applied Physiology, Nutrition, and Metabolism, 48(1): 27-37. https://doi.org/10.1139/apnm-2022-0219

  7. Potvin Kent, M., Pauzé, E., Bagnato, M., Soares Guimaraes, J. Pinto, A., Remedios, L., Pritchard, M., L’Abbé, M., Mulligan, C., Vergeer, L., Weippert, M. (2022). Food and beverage advertising expenditures in Canada in 2016 and 2019 across media and settings. BMC Public Health, 22(1), 1458. https://doi.org/10.1186/s12889-022-13823-4

  8. Mulligan, C., Potvin Kent, M., Christoforou, A.K., L’Abbé, M.R. (2020).  Rapid review: inventory of marketing techniques used in child-appealing food and beverage research. International Journal of Public Health, 65(7):1045-1055. https://doi.org/10.1007/s00038-020-01444-w

  9. Potvin Kent, M., Pauzé, E., Guo, K., Jean-Louis, R., Kent, A. (2020). The physical activity and nutrition-related corporate social responsibility initiatives of food and beverage companies in Canada and implications for public health. BMC Public Health, 20:890. https://doi.org/10.1186/s12889-020-09030-8

  10. Vandenbrink D, Pauzé E, Potvin Kent M. (2020). Strategies used by the Canadian food and beverage industry to influence food and nutrition policies. International Journal of Behavioral Nutrition and Physical Activity, 17(1). https://doi.org/10.1186/s12966-019-0900-8

  11. Potvin Kent M, Smith JR, Pauzé E, L’Abbé M. (2018). The effectiveness of the food and beverage industry’s self-established uniform nutrition criteria at improving the healthfulness of food advertising viewed by Canadian children on television. International Journal of Behavioral Nutrition and Physical Activity, 15(1). https://doi.org/10.1186/s12966-018-0694-0

  12. Potvin Kent M, Dubois L, Wanless A. (2011). Self regulation by industry in food marketing is having little impact during children’s preferred television viewing. Canadian Journal of Diabetes, 35(2):151. https://doi.org/10.1016/S1499-2671(11)52052-0